List of Tools Used by Hakuhodo DY ONE

This document outlines the tools used by Hakuhodo DY ONE, their purposes, the applicable websites where they are applied, and the privacy policies governing collected data.

Purpose of use

①Website Improvement

We analyze user behavior on our website, including which pages they visit, the order in which they navigate, and which sections they click on. Additionally, we measure page loading speeds to enhance user experience. This data is utilized to improve and optimize our website and content.

②Tag Management

Our website incorporates tools that require embedded programs, known as tags, to function properly. We use a dedicated tool to centrally manage these multiple tags efficiently.

③Advertising Targeting

We deliver advertisements related to our products and services to users who have visited our website.

④Performance Measurement and Optimization

We assess the effectiveness of our advertisements and implement improvements to maximize their impact.

Applicable Websites:

A. Hakuhodo DY ONE’s corporate website（https://www.hakuhodody-one.co.jp/en/）
B. DAC Solution Service（https://solutions.hakuhodody-one.co.jp/）
C. Crossborder Marketing（https://crossborder.dac.co.jp/）
D. JAZZ Website（https://jazz.hakuhodody-one.co.jp/）
E. DIGIFUL Website（https://digiful.hakuhodody-one.co.jp/）
F. X2（DOUBLE SCORE）（https://double-score.hakuhodody-one.co.jp/）

List of external tools:

AudienceOne® Provider: Hakuhodo DY ONE Inc. Purpose of use: ①②③ Relevant websites: B, D, E, F	Privacy Policy https://www.dac.co.jp/utility/audienceone-data/ Opt-Out https://a.one.impact-ad.jp/opt-out Privacy Policy & Opt-Out:AudienceOne® uses ID5 Platform Offering to identify users in environments where cookies are not allowed. Embeded programs in websites and applications transmit internet user data to our company. For information about Hakuhodo DY ONE’s Privacy Policy and opt-out procedures, please check the following section related to ID5.
Meta Pixel Provider: Meta Platforms, Inc. Purpose of use: ③ Relevant websites: B, D, E, F	Privacy Policy: https://www.facebook.com/privacy/explanation Opt-out: （Ad Choice） https://optout.aboutads.info/?c=2&lang=EN
Google Ads Provider: Google LLC or an affiliated company Purpose of use: ③④ Relevant websites: B, D, F	Privacy Policy: https://policies.google.com/privacy?hl=en Opt-out: （Google Ads settings） https://adssettings.google.com/authenticated?hl=ja （Ad Choice） https://optout.aboutads.info/?c=2&lang=EN
Google Analytics Provider: Google LLC Purpose of use: ①④ Relevant websites: B, C, D, E, F	Privacy Policy: https://policies.google.com/privacy?hl=en Opt-out: https://tools.google.com/dlpage/gaoptout/
Google Analytics 4 Provider: Google LLC Purpose of use: ①③④ Relevant websites: A, B, C, D, E, F	Privacy Policy: https://policies.google.com/privacy?hl=en Opt-out: (Google Ads settings) https://adssettings.google.com/authenticated?hl=ja （Ad Choice） https://optout.aboutads.info/?c=2&lang=EN (Opting out of data collection by Google) https://tools.google.com/dlpage/gaoptout/
Google Tag Manager Provider: Google LLC or an affiliated company Purpose of use: ② Relevant websites: A, B, C	Privacy Policy: https://policies.google.com/privacy?hl=en Opt-out: https://tools.google.com/dlpage/gaoptout/
Hot jar Provider: Hotjar Ltd. Purpose of use: ① Relevant websites: B	Privacy Policy: https://www.hotjar.com/legal/policies/privacy/ Opt-out: https://www.hotjar.com/legal/policies/do-not-track/
HubSpot Provider: HubSpot, Inc. Purpose of use: ①④ Relevant websites: A, B, D, E, F	Privacy Policy: https://legal.hubspot.com/jp/privacy-policy Opt-out: http://optout.networkadvertising.org/ （Ad Choice） https://optout.aboutads.info/?c=2&lang=EN
SmartNews Provider: SmartNews, Inc. Purpose of use: ③④ Relevant websites: B	Privacy Policy: https://www.smartnews.com/privacy/#jp Opt-out: https://www.smartnews-ads.com/optout/
Yahoo! Ads Display Ads Provider: LY Corporation Purpose of use: ③④ Relevant websites: B, D, E, F	Privacy Policy: https://www.lycorp.co.jp/ja/company/privacypolicy/ Opt-out: https://btoptout.yahoo.co.jp/optout/index.html
Criteo Provider: Criteo Purpose of use: ③④ Relevant websites: B	Privacy Policy: https://www.criteo.com/jp/privacy/ Opt-out : https://www.criteo.com/jp/privacy/disable-criteo-services-on-internet-browsers/
LiveRamp Provider: LiveRamp Japan Purpose of use: ③④ Relevant websites: B	Privacy Policy: https://liveramp.co.jp/privacy/ Opt-out: : https://liveramp.co.jp/opt_out/
ID5 Provider: ID5 Purpose of use: ③ Relevant websites: B	Privacy Policy:: https://id5.io/jp/platform-privacy-policy/ Opt-out : https://id5-sync.com/privacy/
WISE Ads Provider: D.A.Consortium Inc. Purpose of use: ③ Relevant websites: B	Privacy Policy: https://ads.wise-ads.jp/privacy.html Opt-out : https://ads.wise-ads.jp/optout.html
FreakOut Provider: FreakOut Holdings Inc. Purpose of use: ③ Relevant websites: D, E, F	Privacy Policy: https://js.fout.jp/info/privacy.html Opt-out : https://js.fout.jp/info/privacy.html
KAJABI Provider: Kajabi LLC Purpose of use: ④ Relevant websites: E	Privacy Policy: https://kajabi.com/policies/privacy Opt-out: Settings in each browser
Microsoft Clarity Provider: Microsoft Corporation Purpose of use: ④ Relevant websites: D, E, F	Privacy Policy: https://privacy.microsoft.com/ja-jp/privacystatement Opt-out: Settings in each browser
Stripe Provider: Stripe, Inc. Purpose of use: ④ Relevant websites: E	Privacy Policy:: https://stripe.com/jp/privacy Opt-out: Settings in each browser
TikTok Ads Provider: Bytedance Ltd. Purpose of use: ③ Relevant websites: A, D, E, F	Privacy Policy: https://www.tiktok.com/legal/page/row/privacy-policy/ja Opt-out: https://support.tiktok.com/ja/account-and-privacy/personalized-ads-and-data
X (formerly Twitter) Ads Provider: X Corp. Purpose of use: ③ Relevant websites: D, E, F	Privacy Policy: https://twitter.com/ja/privacy Opt-out: https://twitter.com/settings/account/personalization