Message from Management

(L to R): Hiroto Kosaka, president and representative director, and Yuzo Tanaka, chairman and representative director

As the Digital Core of the Hakuhodo DY Group, we are a digital marketing company that combines advanced expertise with strong proposal capabilities, drawing on the Group’s unique knowledge and resources.

Supported by a wide network of partner companies, we have worked closely with many clients to address their challenges head-on. These collaborations demonstrate our strong position in the industry and our contribution to the evolution of digital marketing.

Today, however, the environment surrounding our clients continues to change at an unprecedented pace. The relationship between businesses and sei-katsu-sha (a Hakuhodo DY Group term meaning people seen not only as consumers, but as individuals with lives, aspirations, and dreams) is also evolving as technological progress accelerates innovation in marketing. In this context, businesses must proactively view the changing lifestyles and needs of sei-katsu-sha as opportunities for growth, leveraging technology across all areas of digital marketing. Looking ahead, we believe the effective use of technology will help clients build their own intellectual capital ─ a foundation that will underpin business management for the longer term. This is why we remain committed to exploring new ─ and previously unimagined ─ approaches to marketing management together with our clients.

To that end, we aim to create new value in the relationships among sei-katsu-sha, organizations, and society by uniting the diverse strengths of our Group companies ─ our capacity for continuous improvement capabilities, technological innovation, and creativity grounded in sei-katsu-sha insight. This is what working as “ONE” means to us.

Together with our many partner companies, we will combine our strengths to build a dynamic and resilient group that drives the growth of our clients’ businesses. We sincerely appreciate your continued trust support.