Sep 25, 2024
Hakuhodo DY ONE Inc.
News releases
Commerce Flow launches a new ad management service that utilizes Amazon DSP’s timeframe budget adjustment function
〜Enables optimized ad management timed to TV commercials, major sales, etc.〜
Tokyo, September 25, 2024 – Hakuhodo DY ONE Inc. (headquarters: Tokyo; Chairman and Representative Director: Yuzo Tanaka; President and Representative Director: Hiroto Kosaka; hereinafter, Hakuhodo DY ONE) is pleased to announce that Cross Commerce Studio, its cross-company organization that supports commerce DX, will introduce in Japan for the first time an ad management service that enables timeframe budget adjustments, an Amazon DSP(*2) function. This new service will be available on Commerce Flow(*1), an EC site ad management optimization platform developed and provided by Negocia, Inc. (headquarters: Tokyo; Representative Director: Dai Shibayama; hereinafter, negocia). This service is an initiative of Hakuhodo EC+, a cross-organizational EC project of the Hakuhodo DY Group.
Cross Commerce Studio supports companies in increasing their Amazon site sales with Commerce Flow’s automated bidding function and automated timeframe optimization function for Amazon sponsored ads. The new timeframe budget adjustment function for Amazon DSP ads will further enhance the efficiency and effectiveness of Amazon ad management through optimized full-funnel ad strategies, from recognition to acquisition.
Service characteristics
１．Optimized deliveries that capture “moments” to increase recognition, interest
By using both Amazon sponsored ad’s traditional automated timeframe optimization function with the new timeframe budget adjustment function, companies can manage ads to align with their TV commercial broadcasts. By setting the budget amount for each time period, companies can also distribute ads that more effectively maximize Amazon site sales, from brand awareness to acquisition.
２．Controlled distribution by time period
The new service function enables companies to allocate a daily budget in one-hour increments according to the volume of ads they want to distribute. By setting the cumulative delivery ratio for each time period, companies can meticulously control their ad spend up to that time period. This enables an optimized ad budget allocation tailored to major events, such as large-scale, limited-time-only sales.
Delivery performance
Campaigns that used this function had a 31% lower CPM (cost per 1,000 impressions) and a 32% lower CPA (cost per acquisition or action) compared to campaigns that did not use this function.
Hakuhodo DY ONE will continue to expand the cross-arena functionality of Cross Commerce Studio, enhance its ties with collaborative companies and diversify its service offerings to support client companies’ marketing activities.
＊Amazon, Amazon.co.jp and the logo of Amazon.co.jp are registered trademarks of Amazon.com, Inc., or its affiliated companies.
*1 About Commerce Flow, an EC-site ad management optimization platform
Commerce Flow is an ad management tool that utilizes Amazon Ads API. With Sophia AI, a hybrid AI engine that uses a proprietary algorithm, it automates ad operations to enhance efficiencies, reduce costs and maximize ad effect performance.
https://solutions.hakuhodody-one.co.jp/commerce-flow
*2 Hakuhodo DY ONE survey
Corporate Information
Hakuhodo DY ONE leverages its expertise and know-how in digital advertising, cultivated since the early days of internet advertising, to provide integrated digital marketing services. With strengths in marketing strategy formulation, creativity, advanced operational management, technological development, and close relationships with media companies and platforms, we offer comprehensive support for digital-driven marketing strategies and technology utilization to both Japanese and international clients.
As we move forward as the "Digital Core" of the Hakuhodo DY Group, we aim to become the industry's leading digital marketing company by consolidating the group's knowledge and resources and combining high-level expertise with strong proposal capabilities.
By positioning ourselves as an Integrated Strategy Partner, we will continuously challenge and advance ourselves to be our clients’ one and only "ONE" for their sustainable growth and enhancement of corporate value.
| Name | Hakuhodo DY ONE Inc. |
|---|---|
| Head Office | Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo 107-6316, Japan |
| Representative | Yuzo Tanaka, Chairman of the Board, Representative Director Hiroto Kosaka, President, Representative Director |
| Shareholders | 100% owned by the Hakuhodo DY Group |
| Employees | Approx. 3,000 (April 1, 2024, forecast) |
| Start of integration | April 1, 2024 |
| Business | Planning, consulting, agency operations and investment activities related to all aspects of digital marketing |
| URL | https://www.hakuhodody-one.co.jp/en/ |
For inquiries regarding this News Release
Hakuhodo DY ONE Inc.
Public Relations /E-mail:info-pr@hakuhodody-one.co.jp