piONEer Institute for Next-Generation Search
– Creating new advertising strategies and solutions for AI-powered search –
Leading the Industry by Expanding the Potential of AI-Powered Search
with AI Technology and Abundant Knowledge
The piONEer Institute for Next-Generation Search is an advanced research project looking into the potential of advertising in AI-powered search and search AI services. Led by media planners, we work with specialized units in advertising strategy and operation and owned solutions to conduct research and development on new advertising strategies and solutions in the era of AI-powered search. We are committed to the innovation of advertising and value proposition suited to the AI-powered search era, based on the wealth of experience and knowledge that we have accumulated in the SEM (search ad and SEO) market over the years.
A research report on AI-powered search published by the project, entitled “White Paper on AI-Powered Search 2026,” (March 2026) details the findings of an original survey on the use of AI-powered search by sei-katsu-sha and its future prospects.
piONEer of research and development on the AI-powered search market
Generative AI has become so deeply entrenched in daily life and business activities that it is now indispensable for everything we do. In the world of search, we are also witnessing a rapid penetration of AI-powered search services, automatically summarizing and reorganizing the search text and presenting the results in an easy-to-understand manner, which are already used by many sei-katsu-sha on a daily basis. Indeed, major platforms are announcing the expansion of delivery space for existing search ads and the release of ads for AI-powered search. In order to respond to such rapid changes and lead the market, the piONEer Institute for Next-Generation Search is engaged in activities to connect the findings of research on the latest developments effectively to corporate marketing strategy, in view of the potential of AI-powered search.
Strengths of Hakuhodo DY ONE
Having led the search advertising market over the years, Hakuhodo DY ONE owns a huge amount of knowledge and data. That is why we are able to propose advanced strategies in AI-powered search, a largely unexploited area. We also have many expert units well-versed in AI, which makes it possible for specialists in different disciplines to work together to offer solutions that integrate the latest insights and techniques.
Project structure to conduct three-dimensional research on AI-powered search
Led by Hakuhodo DY ONE’s Media Expert Team, the Institute works in collaboration with departments specialized in specific disciplines. The SEO/AIO Expert Team, specialized in SEO, the Technology R&D Expert Team, specialized in research and development of the latest AI technology, and the AI Strategy Planning Expert Team, specialized in AI related to advertising to aim at business realization, mobilize their respective expertise for 360 research and development of AI-powered search in a bid to shape the search experience in the future.
White Paper on AI-Powered Search 2026
This White Paper, produced by the piONEer Institute for Next-Generation Search, analyzes the current status of AI-powered search and its impact on the advertising industry. Based on the results of our original research on how search AI services are actually used, it elucidates basic information on search AI services, future trends, and their impact on traditional search advertising.
